Tools, books, and templates I actually use

Writing & Notes

• Obsidian PKM
• IA Writer Drafts
• Notion Docs

Design & Assets

• Figma UI
• Squoosh Images
• LottieFiles Motion

Build & Ops

• Vercel Hosting
• Cloudflare DNS
• Zapier Automation

Strategy & Positioning

• Obviously Awesome — Positioning you can apply tomorrow.
• Good Strategy / Bad Strategy — Clear thinking, no buzzwords.

Writing & Clarity

• On Writing Well — Trim the fat from everything.
• The Pyramid Principle — Structure for memos and decks.

Sales & Growth

• SPIN Selling — Conversations that reveal problems.
• Traction — 19 channels, pick three and test.

Founder CRM (Coming soon)

A simple pipeline to manage outreach, follow-ups, and customer feedback loops.

Problem → Offer → Proof

Landing page + interview script to validate a single promise in a week.

Progress Tracker (Coming soon)

Lightweight weekly cadence, with inputs/outputs and a public changelog.

Newsletter Kit

• Welcome series (3 emails)
• Issue outline template
• Sponsor one-pager (Coming soon)

Interview Kit

• User interview guide
• Pain-point scoring sheet
• Interview CRM view (Coming soon)

Go-to-Market Kit

• Positioning one-pager
• Channel test matrix
• Launch checklist (Coming soon)